OUTPOST was founded by Mark Richardson in 2010.
Mark began his music career as a bass player. In 1984 he moved to London and set up a promotions company within a WorldWideTalent agency, promoting artists throughout the club network including international legends Madonna, Eric B & Rakim, Bros and Michael Jackson. In 1986 he moved to Virgin Records marketing department developing the careers of Soul II Soul, Neneh Cherry and Paula Abdul. In 1988 he moved to head the marketing division of SBK Records UK where he oversaw the UK label and the release of Wilson Phillips and Vanilla Ice before SBK’s sale to EMI.1989 saw a move to CBS Records (later Sony Music) as Marketing Director / General Manager for new label S2 directing the careers of Jamiroquai, Des’ree and Reef as well as overseeing all video production for Sony UK; the high point being a US MTV award for Best Video with Jamiroquai’s “Virtual Insanity”. In February 2000, Mark joined Independiente as Managing Director, overseeing the Labels development and artists Travis, Embrace, Gomez, Paul Weller and Supermen Lovers. Mark has been a board member on the BPI council (www.bpi.co.uk), the AIM board (www.musicindie.org) and the OCC (Official Charts Company) deciding rules and policy. He has also given expert evidence to a UK Government select committee on Culture media and sport, House of Commons – session 2005-06 on new media and the creative industries.
In 2007 after a family move to Australia, Mark formed Forum5 with Fremantlemedia. Forum 5 was set up in late 2007 based on a new business model. The vision was to create partnerships with a new generation of independent minded talent who want to build their own strategy. Building creative and commercial equity in partnership. What made Forum 5 also stand out from other entertainment/lifestyle companies is that artists and their potential partners came from a variety of backgrounds. These include music, art, cooking, television, and sports. Forum 5 managed the finalists of the TV’s “Masterchef” and a host of Australia’s top celebrity chefs , with Forum 5 names like Pete Evans, Poh Ling Yeow, Karen Martini, Julie Goodwin, Justine Schofield, Matt Skinner and Tobie Puttock have became household names. They have developed their brands to include presenting their own TV shows, book publishing deals , lucrative sponsorship/ endorsement deals and writing weekly columns for high-profile magazines. Forum 5’s musical included Bertie Blackman whose Forum5 released “Secret And Lies” album won her a an AIR and ARIA Award.
Mark moved the music roster into new company OUTPOST management, continuing the business model and roster developed with forum5, under a new deal with Warner Music . Kimbra’s debut album VOWS which debuted in the US billboard top 200 at Number 14 and achieved platinum status in her native NZ/Australia. She has 85,000,000 personal views on YouTube, 600,000,000 for somebody I used to know with Gotye . She won the ARIA (Australian Record Industry Association) Award for ‘Best Female Artist’ in both 2011 and 2012 and 5 of the 6 Tui awards she was nominated for at the New Zealand Music Awards. In 2013 saw her winning the “Record of the Year” Grammy for her contribution to the Gotye global smash “Somebody That I Used To Know” and the pair picked up a further Grammy for Best Pop Duo/Group Performance.
In 2017, Ahilleas (Louis) Papantos, who manages Japanese Wallpaper, THANK GUARD and previously directed successful boutique label Zero Through Nine, joined forces with Mark as a partner at Outpost, bringing along with him his A&R ability and social media & digital marketing background. Together, OUTPOST has signed developing artists & brands, Chris Watts, Video Club, Ojikae, Xavier Dunn and THANK GUARD and looks forward to a successful partnership together in establishing new artists in the global music market.